I’m Ben, a designer working across brand, motion and content, focused on creating work that’s clear, engaging and built to last.

ABOUT ME

I’m Ben, a Principal Multidisciplinary Designer with over a decade of experience shaping brand, motion and digital experiences, particularly in fintech.

I’ve spent the last few years working at scale, building design systems and campaigns that connect product, marketing and brand. My focus is on creating work that is clear, engaging and built to be used, not just seen.

I’m comfortable working across fast-paced environments, managing multiple projects and collaborating closely with teams to bring ideas to life. I enjoy shaping work within brand guidelines while pushing them forward, ensuring everything remains consistent, considered and effective.

I believe great design balances clarity, craft and intent. Whether launching a new brand or evolving an existing one, I aim to create work that not only looks good, but works in the real world.

HOW I WORK

I focus on clear thinking, strong collaboration, and turning ideas into work that holds up in the real world.

Clarity

I like to keep things simple. Whether it’s a design system or a campaign idea, the goal is always to make it easy to understand and easy to use.

Collaboration

I’m easy to work with and value open, honest collaboration. The best work comes from shared thinking, not working in silos.

Creative Thinking

I’m not a fan of default solutions. I enjoy exploring ideas properly and finding approaches that feel considered, effective and a bit unexpected.

Optimism

I tend to stay positive, even when things get messy. Projects don’t always go to plan, but keeping a good mindset helps teams stay focused and move things forward.

TOOL KIT

Figma

Illustrator

Photoshop

After Effects

InDesign

Premiere Pro

Audition

Animate

Rive

Cinema 4D

OBS Studio

Lottie

SKILL SET

My skillset spans brand, motion and product, allowing me to work across the full creative process from idea through to execution.

Design

Brand identity, design systems, motion design and product design.

Brand

Positioning, narrative, art direction, campaign development and conceptual thinking.

Leadership

Leading end-to-end projects, shaping creative direction and aligning teams across product, brand and marketing.